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Bloggers - Belfast Craft Beer Festival

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Postby Saruman » Tue Apr 24, 2018 11:17 am

I was asked by Bruce to pass this on. Anyone familiar with the workings of the RDS beer festival will know who Bruce is.

The team behind Belfast Craft Beer Festival are looking for some bloggers to get involved in promotion. There will be some tickets and other perks likely in return.
I think they ideally want some people there on the Friday to tweet or Facebook as they are there. It's not limited to Friday though.

It would ideally suit Northern Ireland based bloggers I'd say but anyone who can make it up, especially on the Friday would be welcome I'd say.

Anyone interested, contact sophie@mysidekickni.com for more info.
Reuben Gray

The Tale of the Ale - My blog about beer & brewing.
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Postby TheBeerNut » Tue Apr 24, 2018 12:33 pm

And just to note, for compliance, that anyone involved with this would have to mark every post as being sponsored.
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Postby Saruman » Tue Apr 24, 2018 12:54 pm

Actually my understanding of that one, and there has been a lot of discussion on the Irish Bloggers facebook group is that you only need to do that if you have been paid for the promotion. Or if you receive something for free but the promoter has the final decision over the content.

Neither of these apply here.
That said, it would be best for the sake of transparency to always tell your audience when you get something for free.

For instance: "A blogger is on a press trip and sharing on social media, how should they make it clear that this is a
‘freebie’?
If there is no control over what is being written by the blogger (via the social media) then the content is not
marketing communications".

http://www.asai.ie/wp-content/uploads/A ... pr2018.pdf
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Postby TheBeerNut » Tue Apr 24, 2018 1:14 pm

looking for some bloggers to get involved in promotion
If you're attending to promote the event then the organiser is exercising control over your content, so the ASAI rule applies. That's how I would read it. If it's just a freebie with no strings, that's different, but that doesn't seem to be the case here.
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Fermenting: Cider
Running: Pale ale, IPA, Dry cider
Stock: Mead, Kit Barolo, Imperial stout, IPA, Quadrupel
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Postby Saruman » Tue Apr 24, 2018 1:24 pm

I'll trust your legal eye on that one then. :wink:
Reuben Gray

The Tale of the Ale - My blog about beer & brewing.
Twitter - @taleofale
Facebook
Breweryjobs.ie - Submit or look for a job in the brewing industry.
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Postby TheBeerNut » Tue Apr 24, 2018 2:05 pm

Heh. Maybe I'm being a bit Jesuitical. Or just don't want other people to have nice things for free :P
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Stock: Mead, Kit Barolo, Imperial stout, IPA, Quadrupel
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Postby ni roy » Wed May 16, 2018 8:39 pm

pardon my ignorance on the paid promotion issue, but has anyone here who blogs received or been offered money for publicising an event or product?

I was contacted by the aforementioned festival with the 'budget' word included. I explained I'd never before and hopefully never intend to take money. Surely that just makes you a walking advert (and there are plenty of those around) rather than a blogger with a valid opinion?

Anyway, I'd already bought a weekend £1 entry ticket :lol:
www.QuareSwally.co.uk
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Postby TheBeerNut » Wed May 16, 2018 8:50 pm

I certainly haven't. But congrats -- I assume you quit the day job straight away?

Definitely if you get paid to promote something you have to mention that in any promotional message. It's up to your audience to decide what that makes you and your opinions :wink:
Beoir Chair

Fermenting: Cider
Running: Pale ale, IPA, Dry cider
Stock: Mead, Kit Barolo, Imperial stout, IPA, Quadrupel
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Postby ni roy » Wed May 16, 2018 9:12 pm

Rookie error, I didn't find out how much they were offering before I declined. :lol:
www.QuareSwally.co.uk
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