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"Is the beer industry unwelcoming?" Online seminar, 23rd September 2 years 9 months ago #1

The latest in the EBCU's series of seminars is on this week: "Is the beer industry unwelcoming?" Our own Cian will be one of the panellists.

Register here . It starts at 7pm.

Despite some improvements, there is still a lack of women involved in the European beer industry. Although it cannot be proved (no figures are available), the Brewers Association in the USA quotes from a survey in 2019 ‘about 7.5% of the staff of reporting breweries employed a female in the brewer role’ although this grows to 14% in the “production, non-brewers” staff roles.

Perhaps then it is not surprising that UK’s Dea Latis says that only 17% of women drink beer at least once a week (compared to 53% of men). They also add that male-oriented advertising is the main barrier to over a quarter (27%) of women drinking beer – rising even higher for the 18-24 year-old female group to almost half (48%).

The situation is equally bad regarding people from a non-white background. Again, no figures are available for Europe but the USA report that only 12% of their craft breweries are owned by non-whites and there are even fewer when it comes to brewing staff (11%). If you think these figures for diversity are poor, the involvement of LGBTQ people seems even worse although no one at all seems to report on these!

All of these three sectors have people who drink beer and many feel that the industry does not reach out to them. What are the barriers to engagement? What has been tried and what worked and didn’t work? And what can drinkers do to make the beer industry truly inclusive?

This workshop will be chaired by Christine Cryne Master Trainer, accredited EBCU beer judge. She will be joined by three people from the beer industry including Jing Chen, co-owner of the Black Lab Brewery and Bistro in Barcelona, Gordon Keen, Head of Marketing at Laine Pub and Brewing Company, who introduced the ‘All For One Apprenticeship Scheme’, Anikó Lehtinen who is a beer journalist and the Chair Person of Olutliitto, the Finnish Beer Consumer Union and Cian Duffy, a pub historian who is active with Beoir (Ireland).

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Last edit: by TheBeerNut.

"Is the beer industry unwelcoming?" Online seminar, 23rd September 2 years 9 months ago #2

Here's the recording, if anyone wants to watch back:

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Last edit: by TheBeerNut.
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